Illustration.
Beutler Ink Website Illustrations
In 2022, Beutler Ink (the creative agency I previously designed for) launched a complete website redesign for the first time in years. One of the goals of this redesign was for our website to better reflect our core competencies, one of which being illustration. As such, we wanted our website to drip with bespoke illustrations that were imaginative and spoke to the ways in which we help our clients by building brands, protecting their brands, and connecting our clients to their core audiences.
To that end, I created a number of bespoke illustrations that you’ll find on the Beutler Ink agency homepage. I started with a bold, colorful landscape illustration that communicates who we are and what we do in a “Where’s Waldo” fashion as you can find small easter eggs that represent our services throughout the illo. It’s a landscape of services (see the cabin for design work, the lighthouse for Wikipedia consulting), but that works together as a cohesive and harmonious system.
You can read more about our website redesign and the ethos behind my illustration in this blog post. My talented former colleague, Tiffany, designed the actual website interface with assistance from myself.
I went on to illustrate the three verbs that summarize how we help our clients: create, connect, protect. It was a challenge figuring out how to depict these abstract ideas in an illustration. In line with the concept for the main header illustration, though, I ended up transforming the figurative concepts into concrete items that speak to the specific services we offer. Each has a distinct color palette that is aligned with the header illustration to differentiate our service offerings, but show that they are part of a cohesive ethos.
The individual items within these larger scenes appear as smaller icons throughout the website, replacing what would otherwise be boring icons or stock images.
