Moo Moo Mia

In my work for Beutler Ink, I helped to rebrand a small chain of local ice cream shops in Los Angeles. The client came to us as Pedersen's Paradis, wanting a complete brand overhaul coinciding with the redesign of their restaurant interiors. We started with the name, coming up with an alliterative name based on one of the owners' first name (Mia).

Next, with the help of my team, I developed the visual brand, taking inspiration from the newly designed store interiors which are reminiscent of retro soda shops. The result is a logo and branding system that speaks to the friendly ethos of the shop and ensures all print materials look right at home inside their cute new stores.