YouTube

In my work with Beutler Ink, I’ve had the pleasure of working closely with YouTube for a number of years, creating custom hero illustrations for their blog.

YouTube’s brand guidelines allow for a lot of freedom when it comes to illustration. They want their visuals to be playful, imperfect, and non-uniform, allowing illustrators to be guided by overarching brand principals rather than a strict set of conventions. As such, I’ve been able to play and explore in my work for the brand, which has resulted in some really fun illustrations to accompany blog posts about platform features (playback speeds, for example), policy, and culture and trends on YouTube.